How many times have you heard, “We negotiated 10% off the asking price”, followed shortly by, “we’re delighted!”?

People often assume that if the price of a property is discounted, it will be a better deal. The truth is, a price discount doesn’t always mean a property will prove more valuable.

I wrote a blog for REalyse, a proptech platform leading the way in residential property data and analytics, on the differences between price and value, and how investors can use technology and processes to quickly navigate this.

Find out more in the blog post here: https://www.realyse.com/mistaking-price-for-value/