Home - Anna Clare Harper

Property Strategist, Author and Podcast Host

Anna is a Co-Founder of GreenResi, which helps residential investors and asset managers to make smart, sustainable investment decisions at scale then report on performance, so that they can future proof and grow UK residential portfolios in the context of new regulations and the urgent need to retrofit homes.

Her career has focused on optimising residential investments throughout regulatory and market changes, including as Head of Sustainability and Insights for a leading European proptech firm, IMMO, which was responsible for €2.5bn residential investment commitments, and developing the strategy and building the seed portfolio for a HNWI-backed fund targeting a £100m+ housing portfolio.

She has published two Amazon best-selling residential investment books, and recently published ‘Sustainable Residential Investing’ (Routledge) and ‘A Vision for the UK Housing Market’ (Cambridge University Land Society) in response to the legislative and environmental need for commercially viable retrofit to achieve Net Zero.

Anna is Chair of the Cambridge University Land Society’s (CULS) Residential Forum, a member of the CULS Whitehall Group Committee, and hosts a leading property podcast, through which she shares insights from industry experts. She has given a TedX talk on sustainable residential investing and regularly comments on housing in publications including the Financial Times, Forbes and the BBC.

Previously, Anna was involved with c. £2bn+ transactions as a Strategist at Deloitte and studied Land Economy at Cambridge.

She has been named one of Management Today’s ‘35 Women Under 35’ and Bisnow’s ‘Women Leading Real Estate’ and enjoys supporting other women as part of the Committee for The Nelson Trust, a charity rehabilitating women with complex needs/trauma.

“★★★★★ – A well-written, informative and insightful guide to property investing in the current climate.”

For more than 20 years, UK residential property has been seen as one of the best investments available. The trouble is, the market has changed. Strategies that worked before are now less profitable, if profitable at all.

To succeed in this fast-changing, uncertain context, investors must understand what’s changed, and what works now. But in an age of ‘information overload’, it can be hard to cut through the noise.

This book has been described as:

“a clear, reliable guide to what’s really happening in the UK residential property market, and what investors can do about it.”

It was first published in April 2020, and achieved Amazon ‘Bestseller’ status in Real Estate and Investing.

University of Oxford Professor Andrew Baum described this book as:

“timely, clear and concise advice which will help you to avoid the mistakes that many of us make in residential property investment.”

“★★★★★ –A superb book that has given me the confidence to make smart decisions about my finances and investments going forward. Highly recommended!”

People from all walks of life feel they can and should invest in UK residential property. The trouble is, there’s a lot of bad advice out there.

This book is a practical guide to building a legacy through UK property investing. If you know you want to grow a profitable, socially conscious portfolio that you feel proud to own and hand down to the next generation, it is for you.

It guides you through each stage of the way using the ‘SAME’ methodology (Set-up, Acquisition, Management and Exit), and shares tips and case studies designed to help you avoid expensive mistakes, improve your results, and accelerate your progress.

“★★★★★ –A simple, jargon-free read for anyone looking to invest in property. The authors get straight to the point, provide excellent case studies and leave you feeling empowered to achieve your goals.”

“The timing is now to change our mindset and this book sets out how we can make this a reality.” – Amanda Clack, CBRE, UK

The investors of the future value sustainability more than ever before. There is unprecedented and growing demand for Environmental Social and Governance (ESG) investing, now worth $30 trillion in Assets Under Management each year, around a quarter of all professionally managed assets.

The traditional goal of profit maximisation is being replaced. Investments must increasingly be profitable as well as sustainable: economically resilient with positive ESG metrics. Yet the UK residential property market – worth over £7.5 trillion – is lagging behind. This book seeks to help change that.

Available at all good book stores, including Waterstones, WH Smiths and Amazon.

“A paper which proposes policies without fear of vested interests.”
- Dame Kate Barker

The ‘housing crisis’ in the UK is widely discussed. By many metrics it is getting worse. Part of the reason for this is that we lack a clear, realistic vision for our housing market. Since we have no suitable vision of success across all tenures, it is no surprise that we lack workable policies to achieve a version of success.

The data suggests that economic, social, and environmental problems, inequalities, and inequities relating to housing are getting worse, not better. The purpose of this paper is to begin to change the direction of conversation and, crucially, policy to instigate real, positive, long-term change.

To do so, it:

1. Explains and reframes the problem we now have, which is not as simple as ‘supply < demand’.

2. Outlines a realistic vision for the housing market as a whole and by tenure.

3. Suggests practical policies to move towards that vision.

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Property Strategist, Author and Podcast Host

“★★★★★ – A well-written, informative and insightful guide to property investing in the current climate.”

“a clear, reliable guide to what’s really happening in the UK residential property market, and what investors can do about it.”

“timely, clear and concise advice which will help you to avoid the mistakes that many of us make in residential property investment.”

“★★★★★ –A superb book that has given me the confidence to make smart decisions about my finances and investments going forward. Highly recommended!”

“★★★★★ –A simple, jargon-free read for anyone looking to invest in property. The authors get straight to the point, provide excellent case studies and leave you feeling empowered to achieve your goals.”

“The timing is now to change our mindset and this book sets out how we can make this a reality.” – Amanda Clack, CBRE, UK

“A paper which proposes policies without fear of vested interests.”
- Dame Kate Barker

Work Together

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Media, Speaking & Blog

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As featured in

Awards & Associations

Property Strategist, Author and Podcast Host

“★★★★★ – A well-written, informative and insightful guide to property investing in the current climate.”

“a clear, reliable guide to what’s really happening in the UK residential property market, and what investors can do about it.”

“timely, clear and concise advice which will help you to avoid the mistakes that many of us make in residential property investment.”

“★★★★★ –A superb book that has given me the confidence to make smart decisions about my finances and investments going forward. Highly recommended!”

“★★★★★ –A simple, jargon-free read for anyone looking to invest in property. The authors get straight to the point, provide excellent case studies and leave you feeling empowered to achieve your goals.”

“The timing is now to change our mindset and this book sets out how we can make this a reality.” – Amanda Clack, CBRE, UK

“A paper which proposes policies without fear of vested interests.” - Dame Kate Barker

Work Together

Podcast

Media, Speaking & Blog

Subscribe to hear more

As featured in

Awards & Associations

“A paper which proposes policies without fear of vested interests.”
- Dame Kate Barker