Home - Anna Clare Harper

Property Strategist, Author and Podcast Host

Anna is a Director at IMMO, a leading real estate technology platform designed to create quality portfolios of existing residential housing at speed and scale.

She is passionate about using technology to unlock socially and environmentally responsible real estate opportunities so that investors can make profits with positive impacts.

Anna published two Amazon Best Sellers, ‘Strategic Property Investing’ and ‘Building a Legacy’. Her third book, ‘Sustainable Property Investing’, is now available at stores including Waterstones, WH Smiths and Amazon.

Previously, Anna developed the strategy and built the seed portfolio for a HNWI-backed fund targeting a £100m+ housing portfolio, was involved with c. £2bn+ transactions as a Strategist at Deloitte and studied real estate at Cambridge.

Anna chairs the Cambridge University Land Society’s Residential forum, and is on the committees for the Cambridge University Land Society’s Whitehall Group and the Nelson Trust. She was named one of Management Today’s ‘35 Women Under 35’ and Bisnow’s ‘Women Leading Real Estate’.

She has given a TedX talk on Sustainable Property Investing, hosts a leading property podcast and is regularly featured in leading publications including the Financial Times, Forbes and the BBC.

“★★★★★ – A well-written, informative and insightful guide to property investing in the current climate.”

For more than 20 years, UK residential property has been seen as one of the best investments available. The trouble is, the market has changed. Strategies that worked before are now less profitable, if profitable at all.

To succeed in this fast-changing, uncertain context, investors must understand what’s changed, and what works now. But in an age of ‘information overload’, it can be hard to cut through the noise.

This book has been described as:

“a clear, reliable guide to what’s really happening in the UK residential property market, and what investors can do about it.”

It was first published in April 2020, and achieved Amazon ‘Bestseller’ status in Real Estate and Investing.

University of Oxford Professor Andrew Baum described this book as:

“timely, clear and concise advice which will help you to avoid the mistakes that many of us make in residential property investment.”

“★★★★★ –A superb book that has given me the confidence to make smart decisions about my finances and investments going forward. Highly recommended!”

People from all walks of life feel they can and should invest in UK residential property. The trouble is, there’s a lot of bad advice out there.

This book is a practical guide to building a legacy through UK property investing. If you know you want to grow a profitable, socially conscious portfolio that you feel proud to own and hand down to the next generation, it is for you.

It guides you through each stage of the way using the ‘SAME’ methodology (Set-up, Acquisition, Management and Exit), and shares tips and case studies designed to help you avoid expensive mistakes, improve your results, and accelerate your progress.

“★★★★★ –A simple, jargon-free read for anyone looking to invest in property. The authors get straight to the point, provide excellent case studies and leave you feeling empowered to achieve your goals.”

“The timing is now to change our mindset and this book sets out how we can make this a reality.” – Amanda Clack, CBRE, UK

The investors of the future value sustainability more than ever before. There is unprecedented and growing demand for Environmental Social and Governance (ESG) investing, now worth $30 trillion in Assets Under Management each year, around a quarter of all professionally managed assets.

The traditional goal of profit maximisation is being replaced. Investments must increasingly be profitable as well as sustainable: economically resilient with positive ESG metrics. Yet the UK residential property market – worth over £7.5 trillion – is lagging behind. This book seeks to help change that.

Available at all good book stores, including Waterstones, WH Smiths and Amazon.

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Property Strategist, Author and Podcast Host

“★★★★★ – A well-written, informative and insightful guide to property investing in the current climate.”

“a clear, reliable guide to what’s really happening in the UK residential property market, and what investors can do about it.”

“timely, clear and concise advice which will help you to avoid the mistakes that many of us make in residential property investment.”

“★★★★★ –A superb book that has given me the confidence to make smart decisions about my finances and investments going forward. Highly recommended!”

“★★★★★ –A simple, jargon-free read for anyone looking to invest in property. The authors get straight to the point, provide excellent case studies and leave you feeling empowered to achieve your goals.”

“The timing is now to change our mindset and this book sets out how we can make this a reality.” – Amanda Clack, CBRE, UK

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